![]() Direct mail has a tendency to stick around-especially when coupled with an eye-catching design and encouraging messages. You hear or see them once, and then they're gone. Many of today's media messages are disposable. Social media and web advertising doesn’t reach every person who lives close to your church and doesn’t provide the close geographic touch you need. People who live closer to your church are more likely to come and with direct mail you can target neighborhoods closer to your building. It’s yours to choose.ĭirect mail allows you to target a very specific audience in a very specific location. Plus you can also include your logo, invitation, contact information, address and even pictures. With direct mail, you can craft a specific message promoting all your Holy Week events or just your Easter Sunday services. You are in control-from the content to the call to action. Combined, the design and message deliver a powerful connection with the recipient. Maximum Impact with Design and Messagesĭirect mail postcards capture people's attention in two ways: first with an eye-catching design that makes it stand out in the mail box, and then second with a customized message that gets straight to the point and is easy to read and understand.Five, maybe 10 pieces max? Less competition means a higher rate of return on your message. How many ads do you see and hear every day? It's estimated that the average person ist bombarded with over 4,000 advertising messages every single day. ![]() Physical mail has what marketers call a "near 100% saturation rate," meaning that there are very few people who never get a letter, bill, flyer, or catalog-mail reaches everyone. Not everyone watches TV or listens to the radio. Not everyone browses the same websites or looks at the same social media channels.
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